During my five-year journey with Uncle Jack Watches, I was instrumental in shaping the brand into what it is today. My role wasn't just about making watches; it was about crafting stories and visuals that turned each timepiece into an experience. Whether it was drawing inspiration from iconic licenses like AFL, NFL, Marvel, DC Comics, and Harry Potter or conceptualizing new ranges, I've been at the forefront of our creative endeavors.

Product development and design were my bread and butter at Uncle Jack. I led the charge in bringing our ideas to life, from the initial spark of inspiration to the final execution. Collaborating with global licenses was a highlight of my time there, allowing us to infuse our watches with the essence of beloved franchises. It wasn't just about slapping logos on dials; it was about capturing the spirit of each brand and translating it into timepieces that resonated with our audience on a deeper level. From sleek sports-inspired designs to intricate character-themed pieces, every collaboration was a testament to our dedication to authenticity and innovation.