During my tenure at RIXX Eyewear, I've been dedicated to driving brand excellence and meaningful growth. Through innovative strategies and a deep understanding of consumer behavior, I've positioned RIXX Eyewear as a trusted leader in the industry, instilling confidence with every pair of glasses sold. Playing a pivotal role in reshaping the brand's identity and online presence, I led the complete redesign of the website, ensuring a seamless and visually captivating user experience that reflected the brand ethos and increased sales. Concurrently, I optimized the EDM flows to enhance brand consistency and engagement, complementing the newly designed website. Central to the brand experience was the introduction of the "Find Your Fit" feature, offering personalized guidance to customers and fostering trust in their eyewear choices. Together, these initiatives have not only elevated the brand image but also enriched the overall shopping experience, driving increased customer satisfaction and loyalty, resulting in boosted sales.

Social media marketing played a crucial role in the brand strategy, amplifying the messaging and fostering trust among customers. This cost-effective approach not only expanded the brand presence but also facilitated content creation, resulting in a dynamic online presence that resonated with the audience and drove increased engagement. Additionally, I contributed to designing future eyewear styles for the brand, identifying the need for modern designs that cater to every face shape. These styles have since become the core sellers for RIXX Eyewear, further solidifying its market position and driving sales growth.