Over the past 1-2 years, my collaboration with The Oodie has been both enriching and impactful. Contributing to the brand's growth through creative collateral, global campaigns, and sales initiatives, I've played a vital role in achieving significant sales volumes and surpassing previous growth metrics. Working closely with marketing, creative, and licensing specialists, I ensured on-point messaging and creatives for campaigns and automated direct mail communications.

In addition to driving sales, I focused on enhancing the overall customer and brand experience. This involved assisting with email marketing and flows, as well as refining UI/UX web design and reviewing the current website to elevate the design and brand experience further. Transitioning swiftly into the brand and team, I implemented new processes, identified areas for improvement, and had the privilege of managing and mentoring junior interns and designers, contributing to a cohesive and dynamic work environment.