Getting to work with BMW Australia on photography and creative direction was an exhilarating and fulfilling experience. From planning and organising the models, team, location and the car to conceptualising and executing a captivating campaign that will resonate with the BMW audience and their values of commitment and excellence. I believe that this collaboration is not only a testament to my creative direction/photography skills, but also my management, planning, creative and analytical thinking and conceptualisation. I think the opportunity with BMW shows my strong understanding of personal branding and consistency and overall I was extremely happy with the outcome of the content and work.